The Initiators of the Radlust-campaign
The "Radlust" group consists of 25 geographers, who study spatial development and regional planning at the University of Trier, southwestern Germany. In the setting of a research project about public relations in traffic we dealt intensively with the support of cycling. An analysis of the advertising industry of today and the past confirmed the necessity of sensitization of the Medias on for this topic. The campaign Radlust was born to revolutionise the previous unsuccessfully conventional support of cycling.
We gain professional help from our Professor Heiner Monheim. As a passionate cyclist and co-founder of the general German Bicycle-Club (ADFC) and the Traffic-Club of Germany (VCD), the bicycle is both a passion and a main emphasis of his studies.
The Radlust-Team
Prof. Monheim and some of his active Radlust-students