Project
Motivation
The bicycle is often not recognized as an urban means of transport although it has a variety of usages. Even programs of promotion of the cycling only consider the aspect of a leisure time activity. Facing the current debate about global warming it seems to be incomprehensible why the most mobile and most sustainable vehicle – the bicycle- is not considered.
Our Vision: doubling the share of cycling in Germany within 5 years!
Nearly all German households possess at least one bicycle. If this potential of wide spread possession of bicycles was used, traffic jams in the inner cities, smog and other pollution emissions would be a part of the past.
Idea
As a group of students we only posses a little amount of time and resources our aim is to get the wheel rolling. People and politicians shall be filled with enthusiasm for cycling through a well-directed media campaign.
A new pleasure of movement shall arise out of the everyday frustration about mobility and the power of habits while driving into traffic jams – to get out of the stuck mobility, the explosion of costs and the climate change.
"If you want to build a ship, don't drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea"
(Antoine de Saint-Exupéry)
Bicycle Communication
To infect decision makers with “Radlust”, we have to convince them personally of the joy of city-cycling. Therefore we created an exhibition which is directed to both experts and the people.
On our posters we want to show the attractions of cycling with charm an humour. Our focus is on showing the small victories. Bare statistics and comparisons are at the bottom of the list. We are presenting pictures, statements and quotations to the categories “City-cycling”, “Nature and Environment”, “Techniques”, “Generations”, “Global” and “System”.
For further information we offer a catalogue about the exhibition. Besides the categories interviews of experts, articles about the history and culture of cycling, best-practice examples and many more are to be found in this book of pictures.